Original brand films
Narrative-led films built around atmosphere, place and emotional truth.
Selected studies
Stories held in light
Independent films exploring fragrance, place and character.
01
Epilogue to a Wonderful Summer
Independent study / Fragrance
02
A Solstice Dream
Independent study / Fragrance
03
The Quest for the Scent of Summer
Independent study / Fragrance
04
Gladys
Independent study / Hotels, Fashion
Four independent studies. One considered point of view.
The atelier
Made once.
Made for one.
A commission with Lumière Labs Co. is closer to engaging an artist than ordering an asset.
We begin with what is particular to you: a person, a place, a ritual, a way of seeing. From those details, we develop an original story and the film that brings it to life.
There is no house style, repeated formula or standard campaign package. The creative direction and treatment take shape around the future your brand wants to make real.
Led by filmmakers Tara Mühlberghuber and Charles Paquin, our senior creative core stays close from first conversation through final colour. When a larger production is called for, the team scales around the idea—never the other way around.
What we make
From concept
to final colour.
Fragrance can become a memory before it becomes a bottle. A hotel can be felt before a room is shown. Fashion can begin with a gesture, a character or a way of moving through the world.
Destination stories
Calm, sensory portraits for exceptional hotels and places worth travelling for.
Fashion editorials
Character, movement and image-making shaped into a singular visual world.
Short documentaries
Human portraits with the intimacy of documentary and the finish of cinema.
Campaign worlds
Hero film, cutdowns and stills developed as one coherent campaign.
The process
First, understand.
Our first conversation explores your brand, your audience and what the film should achieve. From there, we recommend the creative direction and scope the commission calls for.
Understand
We clarify the audience, priorities, timing and people involved, so the commission starts with a shared purpose.
Recommend
We recommend a creative direction, scope and production plan suited to your aims, with a clear sense of what success should look like.
Develop
We create an original concept and treatment, then shape casting, locations and production around the story and the character of your brand.
Make
Tara and Charles stay close to production, working with the team each film requires.
Finish
Editing, colour and sound bring the film into its final form. We refine the details and prepare the agreed versions for delivery.
Clear milestones guide the work from development through delivery. If you have a fixed launch date, include it in your enquiry.
Intimacy. Distinction. Permanence.
“We make films that do not ask for attention.Lumière Labs Co. / 2026
They hold it.”
Commission a film
Discuss a commission.
Tell us about your brand, the opportunity you see and what you want to achieve. We’ll consider where we can help and whether there is a strong fit.
We undertake a limited number of commissions each season.